It is no wonder that online is the first and easiest method which works as a bridge between consumer and company to generate business. Within a fraction of seconds, the user gets a relevant list of nearby businesses or any business that is on a national or international level by just simply typing the phrase or keyword.
Getting Google reviews from the customer holds great importance. Not only online reviews are important as a conversion rate but also it is a gentle reminder to the visitors to share their feedback in the form of reviews for the betterment of services. It also builds trust and increases visibility in front of Google.
According to research, businesses that ask proactively to the satisfied customers for reviews enjoy higher Google ratings than those who simply wait for unprompted reviews.
10 Benefits of Positive Google My Business Reviews
1. More Positive Reviews, More Leads
Consumers trust online reviews as much as personal recommendations. People used to read reviews before making any purchase. It has become a part of consumer behavior which can’t be ignored.
More Google reviews will lead to more sales. Moreover, Google rewards businesses that have frequent and positive reviews. The frequent and positive ranking is the critical component of the Google Ranking Algorithm which means more reviews will help you to move in more local search.
2. Google My Business Profile
Google my business is a listing of contact details, address and other business information. This information is spread in front of all the users and receives reviews from the customers. If you haven’t made Google My Business profile, make it soon.
Otherwise, you won’t be able to manage your business information on Google map and Google search and won’t respond to the reviews.
3. Avoid Review Gating
Google doesn’t want to discourage businesses that have negative reviews. Review gating is a practice normally done by sending the customer a feedback form via any medium through email, SMS, landing pages or from social media.
Based on these forms customers are then asked to share a positive experience or negative feedback privately. Make it clear that customers can leave negative reviews if they feel the need. Read more regarding review gating here – www.brightlocal.com/learn/review-gating-what-is-it-what-are-the-risks/
4. Design a Landing Page to Get More Reviews
Create your own landing page to encourage customers to write more about their experience. You can use these pages through review generation software, or from survey form on your company website.
You can even share the links across the page of social media profiles or give a customer a friendly reminder.
5. Send Follow-Up Emails for More Google Reviews
Whether through personalized emails or large campaigns, an email campaign is another effective Google business review.
Happy customers are willing to post reviews as early as possible and share their experiences without any tension.
6. Provide Great Customer Services
The best way to get Google reviews is to provide great customer service to every customer.
If a customer is happy with the services or the product they purchased or the experience they had with you, they feel compelled to leave a review.
7. Tell Customers on How to Leave Review
Educate your customers on how to write reviews either on the printout or a blog post on the website. Most of the people don’t have any idea on how to leave a review.
8. Use of Third-Party Tool
If you have a franchise in a different location, managing reviews can become time-consuming. Utilize third-party tools like a WhiteSpark or any partnering agency like TechWyse to make it easy.
9. Different Ways of Connection
Ask your customers to leave a review by any means – Facebook, Email, Printout. Remind them when they call or any other way they reach you. Ask politely to provide feedback.
10. Give Response to Reviews
Response to the review is a must. When a customer sees that the business owner regularly responds to feedback left on Google, they get more inclined to share their feedback as they know someone will actually be reading it.
How to Respond to Negative Reviews on Google?
It’s much better if you reach the customers offline and resolve the issue. Resolving issues offline helps you to learn from possible mistakes and gain the trust of the consumers again.
- Don’t buy Google Reviews
An even worse practice is buying Google reviews. It is just simply gaming with the system. Companies that caught doing this have been slapped with hefty penalties or de-indexed their business online.
How to Delete Google Reviews or Dispute Review?
Bad reviews don’t mean that your product or services are not good at all. There is always going to be an issue with someone. In business, always accept negative comments even if it is rubbish. blog.hubspot.com/service/delete-google-reviews
- Find the Flag option with Google
- Select the Reason
- Whether it contains violent or hateful content, Conflicts of interest, Advertising or Spam.
- Send it via Google My Business Portal.
Where have All Google Reviews Shown?
Google reviews will be shown in 2 places:-
- In Google search results. You will see reviews in Google My Business listing. You can also see reviews of local products or services in the Google search result or call it a Local pack. You can also see their star rating.
- In Google map results, Google reviews can also be seen in Google map results. Whenever you search for a place or location you can see the Google reviews there.
- The reviews can be widely seen by millions of people who are using Google search or Google Maps.
- Another way to check you are lacking or ahead is to see how many reviews your competitors re getting
The fact is that people trust what others say. Even people may feel that reviews posted by strangers are just as reliable as personal recommendations. So make it important that your business is likely to get more Google business reviews showing up on your listing.
The best part is that it costs you nothing. A positive approach for your business on Google serves as free advertising for your business on the world’s most trusted platform.
In conclusion, this guide has covered almost all the topics on how to gain more positive reviews, the importance of generating reviews, the impact of negative reviews and deleting bad reviews. This information is enough to utilize the tactics to grow positive reviews and your sales.
