Google proves to be an essential tool for online marketing.
Businesses looking to perform well in organic results need to know the factors that take in when ranking high in the online search. There are approximately 200 factors that are considered when ranking a website on the search engine’s top page.
Google has never publicly listed all the factors but has confirmed using ranking signals to determine organic search-paid ranking.
The significant factors that rank a website high on the search engine are – on-page, off-page factors, site-level factors, inbound links, meta tags, URL, loading speed. Different technical SEO factors help to fall a website on top of Google’s Search engine result pages.
Now, the primary question that arises is: Does every ranking factor have equal importance? The answer is No. All these criteria end up where your website ranks on Google.
Technical SEO
SEO is an ongoing process, and it is crucial to keep updated with all the latest happenings because it’s not possible to be on the same ranking forever.
To rank better in search engine ranking, optimized content and keywords in the page title are essential.
Google first checks which search is relevant to search because page title is the first line of a search result entry.
The meta description should be short and catchy. It’s around 160 characters to convince the users that this is the post they want.
Use header tags to show content hierarchy like h1, h2, or h3 or subheads.
Use keyword phrases in an image alt tag.
Use schema markup to tell Google what kind of content you have produced. It will help content to appear in rich card entries.
Before discussing the ranking factors in details, it is of vital importance to know how Google put a website on top:-
How Google Puts a Website on Top?
First, Google spider crawl and optimized all the websites.
Second, the optimized and crawlable pages are indexed and cataloged by Google.
Third, the result shown after this is the most relevant result based on the keyword taken out of billions of pages in Google’s index.
To come out of the billions of pages, rely on your page title and meta description to get users to visit your site.
According to Google’s own search quality rating, when it index the main content of each page, it checks below mentioned factors:-
The purpose of the page.
Website info.
Expertise in authority and trustworthiness.
It will be clear that SEO guidelines change all the time, and search engines’ ranking changes with them.
Major Ranking Factors
Domain Factors
1. Domain Age, URL, and Authority
The websites that are on the top page of Google are three years old or more. Aherfs study two million pages and suggest that very few sites have an age less than a year to achieve that ranking.
Domain name and authority of websites matter a lot to rank a website higher. Sometimes Google penalized the exact domain match for the targeted keywords in the URL that is for the spammy websites.
The Authority of the website matters too for search ranking factors, and the website is usually a combination of great content, social shares, and inbound links.
2. Country TLD Extension
Country code at the top of the domain (cn., in,. au,. pt) helps the website rank for a specific country. But it limits the website to rank all over the world.
3. Keywords in Top of Domain
The domain is a unique and human-readable address of the website. Top-Level Domain (TLD) suffix at the end of the domain, com,. net,. org,. and some TLDs associated with specific countries or territories uk,. au or. dk.
There are 1000 domains. Keywords that appear in the top-level domain name don’t give you the SEO boost. But it still acts as a relevancy signal.
4. The Domain Name (IP address)
Domain name functions as a link to IP address. IP addresses are the actual code and domain name as the nickname for that code. The primary difference between IP address and the domain name’s- IP address is unique for each device, and domain name is the same for one or more IP addresses.
The ultimate motive of the domain name is to engage customers to visit the websites. A domain name that starts with the targeted keywords has the edge over sites either don’t have that keyword in their domain.
5. Length of Domain
The length of the domain varies from 6 to 14 characters. Long URLs may cause usability and search engine issues. So it’s better to be shorter and easier to remember.
Some domains are paid for several years, while others are rarely used for more than a year. That is why the domain’s expiry date is a factor to know the value (legitimacy) of the domain. Sometimes the length of the domain affects the user, and it doesn’t.
6. Keyword in Subdomain
Use of keywords in the domain helps to add additional on-page optimization per URL and boost the ranking. If appropriately used, subdomains help organize the entire website. A sub-domain can be up to 10 characters.
7. Exact Match Domain
The exact match domain is a filter launched by Google to prevent poor quality sites from ranking well because they had that keyword that matches the search terms in their domain name.
Websites that improve the content may gain ranking when a fresh EMD update happens.
8. Public vs Private Whois Owner
Whois (Whois is a protocol that determines a registered owner)
Whois is searching the public database for information about a specific domain such as expiration date, current registrar, and other registrant information.
The information searched by a publicly registered domain is Name, Address, E-Mail ID, Phone number, which anyone can access. Private WhoIs Owner
Find an owner of the domain. There are a few elementary and easy steps. Private whois information is a service offered by several domain name registrars. After getting registered with this, it published personal information in the Whois Public Internet Directory. Then, it can be viewed by anyone.
9. Penalty by Google
The penalty has a negative impact on the website’s ranking. If Google identifies the WhoIs owner as a spammer, it penalizes the other websites owned by that person.
10 Domain History
The WHOIS history of a domain name is known as domain ownership history. It has a list of the domain’s past owners, their address and contact information, and other registration details, as shown in WHOIS records.
Page-Level Factor
11. Title Tags
A title tag is a clickable headline that displays on the SERPs. It’s an integral part of SEO strategy. Because it’s the title tag that decides how a search engine reads the title, that’s why Title optimization helps to boost the chance of ranking in SERPs.
For best results, put a keyword as close to the beginning of the title as possible so that search engines will see the keyword.
12. Keywords in Title
Putting keywords closely to the title helps to see the keywords to Google and the users earlier. The title tag contains more focus on keywords and should be there at the beginning of the title.
13. Starting Title Tag with Keyword
According to a search Moz, title tags that start with keywords perform better than title tags with the keywords towards the tag’s end.
14. Description tag with Keyword
A description tag is a meta element that holds a description of the web page. Search engines recognize the description tag and always show it whenever that page appears on Google.
Having an interesting description of essential keywords can improve the click-through rate of the website.
15. Keywords in H1 Tag
H1 tag is considered as being the “second title tag’’. It is the second relevant signal close to the content. The search engine spider read the Html code and tried to identify sentences enclosed in the H1 tag, and considered these as what all about a page is.
16. TF- IDF
Inverse Document Frequency is numeric static that shows how important a word is to the document. Which means all the pages containing a specific word or phrase throughout Google.
17. Table of Content
TOC is an essential part of the write-up which provides a complete picture of the content, and it helps the reader to understand the areas covered in it.
18. Density of Keywords
It is a percentage of how many times a keyword appears in full content and matters a lot to rank a website higher. Using keywords in content makes it easier to find your website on a search engine.
Targeting the right keywords and having those keywords in the content will surely help reach a higher website, but too many keywords lead to a penalty by Google.
19. Update of Content (Historical Content Update)
The updation of the page matters a lot. It is how often a page has been updated over time, like daily, weekly, or every five years.
20. LSI keywords and SEO Ranking
Latent semantic indexing is a method used by search engines to analyze the other words people are using for a specific keyword. These words or phrases are highly correlated to the targeted topic.
Google’s Algorithm uses them to help to determine the content quality and relevance to the search terms.
21. Page Speed of the Website
The speed of the website has been cited as the main ranking factor for years. To enhance the user’s experience on the web, Google announced a search engine algorithm update that focuses on mobile speed. If the site doesn’t load on mobile devices, Google penalizes those sites.
Mobile-friendliness is another major factor in accessing the web, and that’s why there have been changes in how Google ranks search results.
22. Speed of the Page Via HTML
Google and Bing both considered page speed as a ranking factor. Spider estimates the site speed somewhat based on HTML coding.
23. Page Speed via Chrome
Google also uses chrome user’s data to handle a page’s loading time. That’s why they measure how quickly a page loads to users. It scores from 100 points with a score of 85 or above, showing a page performs well.
24. Use of AMP
Accelerated Mobile Pages (AMP) helps a web page to load fast on mobile. Faster load time leads to better engagement, which reduces bounce rate.
25. Entity Match
Entity means different ways of addressing the same Person. If the content has similar words, a user is searching for a website to boost website rank.
26. Google Hummingbird
Because of Hummingbird, Google does its calculation better in semantic search. Hummingbird allows Google to go beyond the keywords and better understand the content of the website.
27. Duplicate Content
Duplicate content appears on more than one website. The same content appears on over one website or the same with a slight difference, which means the content is duplicate and negatively influences website visibility on Google.
28. Rel-Canonical
A canonical tag is a way of telling Google that this is a master copy of the URL. It helps to prevent the problem that is caused by duplicate content with multiple URLs.
29. Image Optimization
Image optimization is about reducing the image’s size without compromising quality, so the page’s loading time remains low.
Images signal Google through file name, alt text, title, description, and caption.
30. Content Recency
Recency shows how long the visitors have been on the website. Recency shows time-sensitive searches. It also shows the last update of certain pages.
31. Magnitude of Content
Editing, updating, and adding something new in content serves as a freshness factor. Changing a few words instead or removing some sentences or paragraphs from the document adds more value and boosts the ranking factor.
32 Keyword Prominence
It refers to the keyword’s closeness to the page’s title tag, heading tag, and meta description. Keyword prominence is how attractive or eye-catchy a keyword is on a website.
33. Keywords in H2, H3, H4 tags
H1 or heading-1 contains keywords that are closely relevant to the page title and inside the content. The H2 is a subheading of the keyword of H1, and H3 is then subheading for H2 and so on. These headings help to understand the structure of the pages.
34. Outbound Link Quality
It links you to another specific website. It sends a trustworthy signal to Google that the links apply to the users.
35. Outbound Link Theme
An outbound link is those sorts of links (Outbound Link Theme) getting to another site from our site. Outbound links are referred to as outgoing links. By asking you to feature that outbound link, we ask you to attach your website to a subsequent website.
Search engines analyze outbound links and value the outbound link theme to extend the web page’s relevancy signal.
36. Grammar and Spelling
Proper grammar and spelling check is a quality signal. A grammatical-error-free content enhances the reader’s vocab and also a good quality signal to the readers.
37. Syndicated Content
A website content that is re-published by a third-party website is syndicated content. Blog, articles, or any web-based content can be syndicated, including videos, infographics, and more.
38. Mobile-Friendly Update
The desktop version of the website is difficult to view on mobile devices. So, the Google search engine algorithm updates ‘’Mobilegeddon’’ which claims the transition to improve users’ experience and search for anything anytime anywhere.
39. “Hidden’’ Content on Mobile
Hidden content doesn’t have permission to display content on the mobile. It appears in the source code but is invisible to the visitor. Google algorithm updates that if hidden content is not critical, it doesn’t cause any harm.
40. Supplementary Content
Content that helps improve the customer’s experience. However, that is not concerned with the principal subject but gives relevant information to the user, which may help reach a top website.
41. Helpful Supplementary Content
Helpful supplementary content tells about the quality of the page content. For e.g.-currency converter, rate of interest for loans. These kinds of converters are not directly related to the content but prove to be great for users if the website is about currency converters or loans.
42. Temporary Link Scheme
Google knows people that create and then remove spammy links that are known as temporary links.
43. Content Behind the Tab
Google has said many times that content hidden within tabs on mobile is something that Google will index and rank. According to John Mueller of Google described, they will not show this content in the search results snippet because users won’t see that content by default.
44. Number of Outbound links
Outbound links direct you to other web pages. Almost all websites have outbound links. If another website links to your website, it is considered being outbound links.
Using too many outbound links may hurt the page’s ranking.
45. Multimedia
Multimedia elements are images, videos, podcasts, pdf, infographics, and an On-Page SEO element. These elements’ signals help Google know how long the user remains on the page and how many clicks or shares have been completed.
The user’s clicks and share will help to reach a website high on the search engines.
46. Number of Internal Links Pointing to Page
Internal links go from one page to another in the same domain and are usually used for navigation, spread link equity, and hierarchy information. So the use of the correct internal link surely helps to boost the ranking.
100 internal links can be used on a web page according to Google Webmaster Guidelines.
47. Quality of Internal Links Pointing to Page
Quality of the links matters a lot to rank in SERPs than other links having low page ranking.
48. Broken Links
Broken links indicate an abandoned site. It gives a ‘’404 error’’. The primary reason for broken links includes- not redirecting a web page to internal links or URL structure of the page changed without correctly updating the URL.
These links have a negative impact on the ranking of the website. It’s better to delete those or redirect them.
49. Reading Level
Reading level content or Grade level-appropriate content means the blog or article on the website is easy to understand by the targeted audience.
Short sentences and simple words with proper formatting and hierarchy may help increase the readability score.
50. Affiliate Links
Affiliate links contain a specific referral URL that gives a percentage of commission when someone purchases/signup with that URL. too many Affiliate links on the website negatively affect SERP status.
51. HTML error/W3C Validation
W3c or markup validation ensures the technical quality of the webpage. It matters most for those errors that cause bad rendering.
52. Domain Authority
It is a ranking score of a website that measures the ranking of the whole domain or sub-domain. A website can reach users because of its domain authority.
53. Page’s Page Rank
It’s the way Google rates the quality of a webpage.
54. Length of URL
Too long URL may cause issues to page visibility on search engines and affect the user’s experience. The shorter URLs are easy to copy and paste and share. So lengthy ones can’t help to rank a website. Make URLs short and easy to remember by the users or with the Search engine too.
55. URL Path
The path of the URL is the exact location of the webpage. The way comes after the hostname and is separated by ‘’/’’. Pages that come after the homepage will get a high ranking.
56. Human Editors
A human editor understands a sense of your meaning more so than a computer. For example, “its” and “it’s” are spelled correctly, but which version you use depends on the overall context. Meaning is more complicated than just binary code (0s and 1s).
Selecting which word to choose is a complex process that requires several options. Only a genuine person can diagnose that for you.
57. Page Category
A category page is also known as the Archive page that shows the title image and posts introduction. It shows paging at the bottom that helps users to navigate through there. It is a well-defined page that gives users enough information about why they should click on your link.
It is widely used in blogging platforms like word press categories to provide order and structure to a website’s content.
58. WordPress Tag
WordPress tags are beneficial in organizing the posts appropriately. Relating the content with each other helps to improve SEO ranking.
59. Keywords in URL
Having keywords in URL proves to be a ranking factor. A URL with a keyword increases the website’s visibility on Google. Only URLs do not affect the page ranking high.
60. URL String
URL containing a string is:
https://example.com/over/there?name=ferret
When a server gets a request for such a page, it may run a program, passing the query string, name=ferret unchanged, to the program.
The question mark is used as a separator and is not part of the query string.
Web frameworks may provide methods for parsing multiple parameters in the query string, separated by some delimiter. In the example URL below, multiple query parameters are separated by the ampersand, “&”:
https://example.com/path/to/page?name=ferret&color=purple
The specific structure of the query string is not standardized.
61. Reference and Source
Citations are an online reference to a business that features the business’ name, address, and phone number (NAP).
When an SEO refers to citations, they say about a group of individual business listings on various sites. Most of the local citations take the form of an online business directory, but other types of sources exist.
62. Bullets and Numbered lists
Bullets and numbers in content make it more user-friendly for the readers. Google does like this and may prefer content with bullets and numbers.
63. A priority of Page in Sitemap
The priority tag is used in XML sitemaps by the webmaster to signal individual pages’ importance on the website to Google and other search engines.
64. Too Many Outbound Links
Too many links distract the reader’s attention. The article with 500 words has 7–8 outbound links, not more than that. Too many links lead the reader towards other sites.
65. Users Signals from Other Keywords Page rank
Google says – if a page rank for other keywords, it’s a good sign of internal pages’ quality.
66. Page Age
The age of the page refers to when it is registered and active. And old websites may gain more traffic than the new ones.
67. User-friendly Layout
A website should be easy to navigate and user-friendly. Most users look thoroughly at the page rather than reading it carefully.
68. Parked Domain
The users register a parked domain for future development. An update by Google in Dec’2011 decreased the visibility of the parked domain.
69. Useful Content
Valuable content is the key to market strategy in content. It adds value to the content by making it brief, visual, and more engaging to the readers and breaking the topic into small paragraphs to gain the content’s quality.
Site-Level Factors
70. Trust Rank
Trust is considered being the major ranking factor according to Google. Many web pages are there that have only been created with the intention of misleading search engines. Google always monitors these intention breaker web pages so that trust will remain on the search engine.
A website architecture refers to the structure of a website that delivers a significant experience to the users. Websites often consist of content on a variety of related topics presented on posts and pages. Sites structure deals with how this content is grouped, linked, and presented to the visitor.
71. Site Architecture
A website architecture refers to the structure of a website that delivers an exceptional experience to the users. Websites often consist of content on a variety of related topics presented on posts and pages. Sites structure deals with how this content is grouped, linked, and presented to the visitor.
72. Sites Update
Website Updation is the key to updating trust between you and your customers to rely on your site for useful information on the market related to you. Updated information also helps domain authority.
73. Presence of Sitemap
A sitemap creates a file hosted among other files in your account that informs the search engine of all pages your website contains more thoroughly.
74. Site Uptime
Website uptime is the time a site is available to the users to access the web services. The website provider has to keep the uptime as high as possible.
If the website or services are not available for the users, it reduces the uptime of a website and considers it as downtime that hurts the website’s ranking.
75. Server Location
The location of the server means from where the website is hosted. A place can be anywhere in the world and influence the website ranking.
76. SSL Certificate
SSL certificate allows a secure connection from a web server to a browser and creates an encrypted channel between the client and server, and offers industry-leading security like strong HTTPs encryption by default.
Google has confirmed HTTPs as a ranking signal. However, Google also confirmed HTTPs as a tie-breaker.
77. Terms of Services and Privacy Pages
Terms of services is a document on the webpage that covers the behavior of service users.
Privacy pages tell about what kind of private information you are collecting from the visitors if they are visiting and what all you are doing to keep it safe. Personal information includes names, dates of birth, and all.
These pages tell Google that a website is trustworthy.
78. Duplicate Meta Information On-Site
Duplicate meta information means having more than two meta descriptions of the same words on the site. These pages appear the same to the users on different pages.
Duplicity leads down to the page’s visibility in front of users.
79. Breadcrumb Navigation
A breadcrumb Navigation’’ or a ‘’Breadcrumb trail’’ tells the user’s location on a website. The search engine uses it to categorize the information from the page in SERPs.
80. Mobile-Optimized
These days more than half of the searches have been done on mobile. Google wants websites that are user-friendly and mobile optimized. Google gives a penalty to those websites that are not mobile optimized.
81. You Tube
In search engines, result pages (SERPs) videos help to rank a website on top. YouTube.com traffic increased significantly after Google Panda.
82. Site Usability
The usability of the website holds great importance. It is a measure of satisfaction a user gets when visiting a website.
If it is not usable to users, it can hurt the website’s ranking indirectly.
83. Use of Google Analytics and Google Search Console
Google Search Console is a free service offered by Google that tells how many visitors visit your website, the time they spend, and the nature of their visit. This tool helps to monitor, troubleshoot, and maintain a website in Google search results.
Google Analytics is an analytic tool that analyzes all the deep details about the visitors to your website.
Installing these two tools does not improve the ranking of a website. Google has confirmed this myth.
84. Users reviews/Site Reputation
The reputation of the website is the most important aspect of the Google algorithm. Google says if something is bad for the customer, it is bad for the business because no customers mean no business.
Reviews posted by the users build trust among customers to raise queries.
BackLink Factor
85. Linking Domain Age
Backlinks that got from the old domain are more powerful than new domains.
86. Linking Root Domain
When any site links to another one or more than one time in Search Engine Optimization, site A is a linking root domain; the plural, linking root domains is the total number of separate links that link once or more than once to a site. If a domain links to a site more than once, continue as just one linking root domain.
87. # of links from separate C-Class IPs
We know Google talks about c-classes from a penalty viewpoint, but there is no need to worry about being on the same c-class IP of a spammy site. Sometimes, there is trouble if you are one out of 10,000 sites on a spammy C-class.
Many link tools differentiate the links you get from unique IP classes because SEOs think about that stuff.
88. # links of Pages
Having a list of the web page owner or the organization is referred to as the link page. It has a great impact to rank a website high.
89. Backlink Anchor Text
The anchor text backlinks help Google to determine the keywords a webpage should rank. These are clickable keywords and links from one page to another.
90. Alt Tag (Image links)
Image links are called Alt tags. It acts as anchor text for images.
91. Links. edu or. gov Domains
According to Google, these kinds of domains do not help to rank a website. Instead, old blogs matter a lot to gain a high ranking.
92. Authority of Linking Page
The Authority of the linking page helps to rank within a website. Linking has been a major factor since Google’s early days.
93. Authority of Linking Domain
Domain authority measures the ranking strength of the entire domain or sub-domain. And hold great importance in the link value.
94. Links from Competitors
Getting backlinks from competitors means they have a high quality of content and have a fast-loading website.
Analyzing them helps to know the strategy used by them.
95. Links From ‘’Expected’’ Sites
SEO Experts believe that Google only trusts that website with a powerful set of expected links from your industry.
96. Links from Bad Neighbourhood
Bad is bad in every sense. So there is no need to give any statement to prove that it hurts your site’s ranking.
97. Guest Posts
Large-scale Guest blogs do not discourage Google until it educates and brings awareness to the users, but it may harm your website ranking if it violates Google’s guidelines.
98. Links from Ads
Ad links are paid links that can be images or text. It links your page to another page. Google should not follow ads from the links. However, Google filter out the following links.
99. Home Page Authority
Page Authority depends on data from our web index and considers dozens of factors. Like Domain Authority, it uses a machine learning model to analyze the algorithm. It best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that exact calculation.
100. Nofollow Links
These links tell Google to ignore them. They don’t affect search engine ranking.
101. Diversity of Link Types
Link Diversity is the number of different sites linking to your site if they come from the same source and count as spammy links.
102. Sponsored or UGC Tags
Google finds out that User Generated Content (UGC) is useful or not for the users.
103. Contextual Links
Contextual links are inside the page and contain more power than the links anywhere on the page or on an empty page.
104. Excessive 301 redirects to Page
Server 301 shows to the search engine that the page has been moved permanently to another address.
105. Internal Link Anchor Text
Internal anchor links have less weight than anchor text coming from external sites.
106. Link Title Attribution
It provides additional information about your link. The anchor text names your link while the title text describes more like where to click to get the users and all.
107. Country TLD referring Domain
Specific domains that refer to a particular country like. au,. co,. uk., helps to get a better ranking in that specific country.
108. Link Location in the Content
Links at the beginning of the content carry less weight than the links at the end of the content.
109. Link Location on the Page
You can easily do a link on the page with the help of a location, directions, a map and place address, direction search, and street view image.
110. Linking Domain Relevancy
It means the links apply to your site. Getting links from the same industry is more relevant than the links from the different and unrelated industries.
111. Page-Level Relevancy
Links that are getting from the same relevancy hold great importance in ranking a website.
112. Keyword in Title
If the title tag of a web page is precise, it exactly shows the web pages. Having keywords in the title adds more relevance to the page’s title tag.
113. Positive Link Velocity
Link velocity describes the speed of link growth to a page or domain. Positive velocity adds more SERP and gains more popularity.
114. Negative Link Velocity
Negative velocity reduces ranking and decreases popularity.
115. Link from HubPages ‘
HubPages are those that are themed around certain topics. Hub pages cater especially to news articles that come and go. Linking news articles with the hub pages is a signal to search engines that this page should rank for the particular keyword.
116. Link from Authority Sites
Authority links are links from websites that have created a strong trust and authority with search engines because of their age, quality, and size. Authority is a somewhat personal concept.
117. Link to as Wikipedia Source
Wikipedia links help to tie many articles of similar interest together. These are no-follow links and do not add trust in the eye of the search engine.
118. Co-Occurrences
Co-occurrence is the presence, frequency, and proximity of related keywords across various websites and logically includes topically relevant keywords, but not the same.
The concept of potential semantic indexing is tied to co-occurrence.
119. Backlink Age
As discussed above, Older links gain more ranking earlier than new ones.
120. Links from Real Sites vs ‘’Splogs’’
Links that contain very little or repetitive content come into the category of splogs. And Google does not weigh those articles that come from spam sites.
121. Natural Link Profile
Google weighs those websites that contain natural links.
122. Reciprocal Links
Reciprocal links are hyperlinks between two websites. It offers readers quick access to related sites. Limited link exchange is beneficial, but not in excess.
123. User-Generated Content Links
The UGC (user-generated content) quality will also allow webmasters to signify they do not editorially endorse specific hyperlinks on their site. The UGC tag will let Google know the link is within user-generated content, such as a user comment or forum post.
124. Links from 301
301 is a permanent redirect to another page and contains a small ranking factor compared to direct links.
125. Schema.org Usage
Schema.org provides several shared vocabularies to mark up their pages in ways that the major search engines can understand: Google, Microsoft, Yandex, and Yahoo!
You use the schema.org vocabulary and the Microdata, RDFa, or JSON-LD formats to add data to your Web content.
126. Trust Rank of Linking Sites
Google Trust rank measures the trust linking of the website. It helps to tell how much trust passed to you.
127. Number of Outbound Links on Page
In an article of 500 words, there are 3-5 outbound links.
128. Forum Links
Forum links are a way to get a high ranking of a website. Don’t match what the site is saying and what Google is saying about the forum
129. Word Count
Content with more word count covers a wider breadth compared with shorter, superficial articles. One ranking factor study found that it relates the length of the content to the SERP position.
130. Quality of Linking Content
Links from poorly written or spun content don’t pass as much value as links from well-written content. Well-written content always comes in search engine visibility.
131. Sitewide links
These links appear on all the website’s pages.
‘’Rather describing any of the factors in a friendly manner, this so-called site (backlinko) loves to say only those words that Matt Cutts has said. They don’t even try to make the reader understand what Matt Cutts has said ‘’.
This system helps to identify patterns behind search keywords that are difficult to understand by connecting them to other search queries.
132. Organic Click Through Rate (CTR) for a keyword
According to Google, pages that get clicked more through CTR may boost SERPs for that particular keyword.
133. Bounce Rate
Bounce rate refers to a visit where a user leaves the website on a landing page without browsing further.
SEO experts believe it may be a way for Google to test the quality of users.
134. Direct Traffic
Direct traffic is counted when typing the URL directly into the browsers.
Google uses Google Chrome to figure out how many people visit the site.
Websites have direct traffic, and they gain more ranking than getting links from other sources.
135. Repeat Traffic
Repeated visitors on a site count as a Google ranking factor.
136. Pogo Sticking
Pogo sticking quickly acts as a navigating back and forth between pages in search results. The user clicks on other pages to find out the products. It may drop the ranking of the website.
137. Blocked Sites
Google discontinued this feature in Chrome.
138. Chrome Bookmark
Bookmarked pages in chrome get ranking because Google uses data from Google Chrome.
139. Number of Comments
Comments show user interaction and quality of the website that builds trust between Google and the Users.
140. Dwell Time
Dwell time is the time between users clicking on search engine results and returning from that results. It is also sometimes referred to as ‘’long click vs. short clicks.”
The more time spends on a website, the better the ranking gets.
Special Google Algorithm Rules
141. Query Deserves Freshness
QDF is a ranking algorithm by Google. With this, Google tries to identify the topics users searched for current content. QDF has a sudden rise in topics like.
Blogs and magazines
News Portal
Search requests
142. Query Deserve Diversity
QDD is an idea that the search engine intentionally alters the rank page to create diversity, e.g., Apple and Apple Inc. Here, Google provides an even range of content to the users for both Apple and Apple. inc
143. User Browsing History
Everyone notices websites that someone visits frequently get the SERP ranking of the searches.
144. Featured Snippets
A selected search result that is featured on top of Google’s organic results is called featured snippets. Its primary aim is to answer the questions.
145. Geo-Targeting
Geo-targeting means targeting a specific geographical location. And Google gives preference to the site with a local server IP and country-specific domain name extension.
146. Safe Search
Adult searches and curse words come under safe search. This kind of content won’t appear for people when the secure search is turned on.
147. Google+ Circles
Although Google+ is dead, Google still shows higher results for authors and sites added in Google+ circle.
148.‘’YMYL’’ keywords
Your Money Your Life means content that affects the health, happiness, financial stability of the reader. These pages have higher quality keywords to rank.
149. DMCA Complaints
A DMCA complaint, or the Digital Millennium Copyright Act, is a digital rights law enacted in 1998 that shows that an Internet Service Provider (ISP) must remove any materials from users’ websites that appear to represent copyright infringement.
150. Domain Diversity
Google restricted the brand appears more than twice on top Google search results.
151. Transactional Search
Transactional Search query includes product name, purchase, purchase order, and product categories.
152. Local Search
As factors mentioned above, Local results hold above the regular organic SERPs.
153. Top Stories Box
This box covers the big top stories of top brands.
154. Band preference
When a customer chooses a product or service of a brand among other brands giving comparable prices, it is called significant brand preference. It reflects a customer’s loyalty and trust.
Google gives a boost for specific keywords in big brands.
155. Shopping Results
Google sometimes displays Google Shopping results in organic SERPs.
156. Image Results
Google’s image results don’t give many details at first glance. They typically only include a photo’s dimensions on the bottom left corner, along with its source page’s title and URL. The tech giant is replacing the images’ size tags with new icons that reveal more about their sources’ nature.
157. Easter Egg Results
Google has added Easter eggs and April Fools’ Day jokes and hoaxes into many of its products and services, such as Google Search, YouTube, and Android, since at least 2000.
Easter eggs are hidden features or messages, inside jokes, and cultural references inserted into the media. They are often well hidden so that users find it delighting when they discover them, helping form bonds between their creators and finders. Google avoids adding Easter eggs to popular search pages, as they do not negatively impact usability.
158. Single Site Results for Brand
It brings out different results from the same site. (Google shows almost the same results that above factors)
159. Payday Loan Update
Payday loan update is the name of the Google algorithm, which launched to improve the search result for a spammy search query.
160. Brand Name Anchor Text
These are links, including your brand name in the anchor text. When you configure Backlink Audit, one step is to enter your brand name variations. With this information, Google identifies how many of your backlinks use branded anchors. For example, a link to bestbuy.com with the anchor text “Best Buy” is a branded anchor.
161. Branded Searches
When People search for the brand name in Google, this is a sign to Google that your website is an authentic brand.
162. Brand+ keywords
Branded keywords are search phrases that include a brand’s name or other branded terms.
These keywords may consist of only the brand name or the brand name and a product type, product name, or another deceptive search phrase.
163. The website has a Twitter Profile with Follower
Having a Twitter profile with lots of followers shows having a good brand image in front of the public.
164. The site has a Facebook Profile with a Lot of Followers
Brands having a social media website is a signal to gain popularity. Facebook has the authority to get high-quality backlinks and increase the authority domain.
165. Official LinkedIn Company Page
Almost all the branded businesses are having LinkedIn pages of their company. The LinkedIn page has the power to build robust networks via social media and increase credibility and attract new business.
166. Known Authorship
Google’s authorship markup is one of the most popular on-site optimization factors. It shows up on the search engine results page as an eye-catching picture.
It is a primary connector to who you are as an author. The more information of yourself as an author you give out to the public, the more trust you will gain.
167. The legitimacy of Social Media Accounts
Social media accounts with less interaction are far better than stores having a suitable set of interactions. Google determined fewer interacted statements as a fake account.
168. Brand Mentions on Top Stories
Big Brands remain on top of stories all the time. Some of the big brands feed news from their website on the first page.
169. Unlinked Brand Mentions
Unlinked brand mention is those that do not link back to your site. Google sees the non-hyperlinked brand as a brand signal.
170. Brick and Mortar location
Businesses or big brands are having offices. Using geographical location with the keywords is an alert to Google that your business is relevant to the geographical location.
Google crawls the location data to determine whether a site is a big brand.
On-Site Webspam Factors
171. Panda Penalty
Panda penalizes a website that is having low-quality content. These websites are less visible in search engines because of a hit by the panda.
172. Links to Bad Neighborhood
Spammy or fake websites in your neighborhood decrease the visibility of your site in search engines. Google considers fake websites are pharmacy sites or payday sites.
173. Redirect Website
Redirect means sending the visitors to different URLs because of moving a site to a new address or merging several pages into one.
Sneaky redirects have shown a different spam domain to the users or utterly different from the Desktop users. Google not only penalized those sites but also de-indexed them.
174. Pop-ups or Distracting Ads
Pop-ups distract the users, and Google considers these as low-quality sites.
175. Interstitial Pop-Ups
Interstitial Pop-Ups are those that display on a full page of mobile. Google considers these as Interstitial Pop-ups and penalizes these websites.
176. Site Over-Optimization
“Excess of everything is bad.” Over optimizing a website include an excess of keyword stuffing in content, the header tag, or too much keyword decoration.
177. Gibberish Content
Useless content comes under Gibberish content.
178. Doorway Pages
Google defined these pages as a low-quality page that does well for a particular keyword or phrase. Google doesn’t like these sites.
179. Ads Above the Fold
As mentioned earlier, Google penalized the sites with lots of ads above the fold.
180. Hiding Affiliate Links
Simply, link cloaking is hiding a link to protect the destination website’s URL. When a site visitor clicks the cloaked link, it redirects to the proposed merchant.
The reasons to cloak affiliate links are clean URLs, to make the connections easier to share, to better manage the links, tracking and reporting
181. Fred
Fred is designed to hit black hat tactics, which is a Google Violation. Fred targets websites with low-value content or offers minimal benefit to the users.
182. Affiliate Sites
It is a way of earning income every time you promote someone else’s product or service. It will pay for every generated sale every time. Google doesn’t like affiliate sites.
183. Auto-Generated Content
Google hates auto-generating content in excess. If Google sees the computer-generated content, it is not only penalized but de-indexed as a website.
184. Excess Pagerank Sculpting
PageRank sculpting is a method that manages the page rank flow-through ‘’no-follow’’ meta tags. Google considers excessive use of this as a sign of gaming with the system.
185. IP Address Flagged as Spam
A blacklist is a list of domains or IP addresses flagged as source spam, commonly referred to as Domain Name System. If the server is spam, it may affect all sites on that server.
186. Meta Tag Spamming
Making stuff is equivalent to creating a mess. Stuffing keywords in the title and description tag violates Google rules and lead to a penalty.
Off-Site Webspam Factors
187. Hacked Sites
Hacking of the sites can be done by using the code written on the backend or when the visitor uploads the file on the frontend.
Hacked websites completely de-indexed and got dropped from the Search engine.
188. Unnatural Influx of Links
Purchased links or spammer links are attached to the website under the radar and link your site to another and make a bad neighborhood.
189. Low-Quality Direct links
Even low-quality direct links lead to a penalty.
190. Widget Links
Widget links are those that display on the sidebar. It helps to share your popular blogs or sites with the readers. Google monitors the content that is automatically generated.
191. Links from the Same Class C IP
Having links from IPs on different c-classes has a dramatic ranking boost factor.
192.‘’Poison ‘’Anchor Text
Anchor text keywords used in pharmacy, especially, are considered a sign of spam sites, which can hurt site ranking.
193. Unnatural Link Spike
It is described in Google Patents 2013 how Google identifies the legitimacy of the page. Unnatural links become devalued.
194. Links From Articles and Press Releases
Now, Google considers articles and Press releases links as a link scheme most times.
195. Manual Action
It’s a Google manual action to demote or remove a website. Google punishes spammy websites manually.
196. Selling Links
Selling of links surely ranks on the visibility of your site.
197. Google Sandbox
It is a belief that Google puts a new website on hold or under some privacy or restrictions for some time to prevent them from ranking. And Google temporarily hides them not to gain visibility.
198. Google Dance
It shakes up the ranking.
199. Disavow Tool
It helps to remove the penalty manually that are the victims of negative sites.
200. Reconsideration Request
It is a request to Google to review your site after fixing the problems identified in a manual action.
