Strategies We Use for Improving Local SEO for Multiple Locations
As a franchise, your business is already an established brand and the local SEO could be exactly what you need to help potential customers find your specific location and RankSnack is here to assist you in running a Franchise marketing campaign.
The biggest benefit of local SEO for franchises is that it helps the business reach customers near a particular storefront location. Franchises are simply built on established and renowned brands, so once the customers find the storefront nearby they will be comfortable visiting it. But if they would know about the location that exits near them, they would not be able to buy any product or service. Hence, local franchise SEO is essential for reaching out to potential customers and boost ROI.
Local SEO for franchises is an ongoing process in which we take care of implementing the following strategies.
List Different Business Locations in Google Maps
One of the frequent ways used by web customers to find a storefront today is to search for it on Google using location-specific keywords or the name of the storefront directly. The search engine provides a map of the listed business and lets users get GPS directions for the same.
Use Location-Based Keywords in Website Content
Using website content enriched with location-based keywords is one of the most effective ways to improve the Franchise SEO Rankings in local search results. For example, if you are running a Chinese restaurant franchise in Harrisburg, PA, we will focus on including keywords like “Chinese restaurant in Harrisburg PA”.
Multi-Location & Franchise SEO Services in Yelp
Yelp is one of the most trusted local search engine and review sites available on the internet today. It is used by many people to search for businesses and determine which one is the suitable option to meet their requirements. The users make this decision based on user-submitted photos and reviews for the businesses listed.
Choose Between a Corporate or Microsite
The SEO specialists at RankSnack make sure to list each individual franchise location on the website using the “locations” page. on your website. This page contains each storefront’s address, phone number, hours, and other contact information so that the customers can easily locate the store as per their convenience.
Consistent Branding for All Locations of the Franchise
Most of the franchises deviate from established branding while running local SEO campaigns. Everyone is aware of the fact that all the major franchises are popularly identified by colors, logos, and brand identity they use globally. So, if a particular franchise miss to stick with established branding.
Add Location-Specific Schema to Franchise Locations
Structured data, also known as schema markup, is an effective On-Page factor that can help the franchise’s SEO and local SEO strategy to boost organic stats of the website in terms of local traffic and leads. The structured data provides an answer to the search for the webpage’s content.
Encourage Customers to Leave Positive Rating and Reviews for All Locations
Online reviews and ratings are the most significant factor to be considered in franchise SEO services. 84% of people trust online reviews more than personal recommendations these days. So, if your franchise storefront doesn’t have any reviews, potential customers will definitely wonder why.
How We Conduct SEO Services for Franchises Business
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Our Clients had Great Journey With Us
We listen – We advise – We implement
SEO Excellence Honors
