The online marketing for a dentist is a term for all the marketing and engagement activities a dental clinic does to make it appear online. The role of digital marketing is to get your clinic found, noticed, get leads and then turn those leads into new patients.
In today’s tech-savvy world, dentists need digital marketing because 73% of patients start their search online. It’s better to get those leads to an increase in new patients. SEO is the only practice to get those leads.
Digital Marketing provides full site optimization which includes website design, PPC, social media, instant chat, your budget, your goals and more.
There are dozens of different strategies in digital marketing for dentists that can use to increase patients. Let’s have a look at the services that incorporate cohesive campaigns across all digital technologies and devices that consumers use:-
1. Website Designing and Web developments for Dentists
There is no need for a brief explanation to tell why a smooth running and mobile-friendly website is necessary. It is of utmost importance to optimize web pages for mobile devices.
A website should be user-friendly, easy to navigate and very professional to attract a number of patients. If a website is mobile-friendly, your potential customers get an appointment anytime from anywhere with their phones.
2. Easy to find your website in Search engine with Local SEO
The success of online marketing for a local dental company heavily depends on ranking on SERPs(search engine result page). The higher rank on SERP means you get more click and more patients.
Marketing experts know all the tactics to raise a website high on search engine ranking.
3. Use of Right keywords
The use of the right keywords at the right place plays a major role to drive high-rank traffic on the website. If your website has those keywords and has accurate information then the search engine will surely turn up your website ranking.
Optimize potential keywords through landing pages and add the location of your clinic to get more leads like ‘’best dental clinic in Los Angeles’’, ‘’affordable and best dental clinic in Chicago’’, ‘’best orthodontist in Newyork’’.
4. Competitive Analysis for business
The main goal of a competitive analysis is to validate marketing strategy. Tracking the growth online determines the increases and decreases of people visiting your site.
Compare the topics, tactics, and channels that are driving marketing performance better than you. Uncover the opportunities to outperform the competition and differentiate your brand.
5. Voice search for Dental Clinic
Nowadays voice-activated technology is a large part of our daily life. Earlier voice search is considered to be something funny which is not very useful. However, the voice-controlled assistants are continue to develop to make it faster. Google claims that the accuracy rate is growing significantly up to 95%.
Also, a good dental marketing idea would be adding local areas with the keyword which rapidly increases the opportunity to gain new clients.
6. Booking of Appointment Online
A decade ago, it seems impossible to order anything online that too without talking without seeing that person. A couple of clicks has filled this place. This happens with almost every business today from plumbing service to real estate business to booking an appointment in a clinic.
7. Online Reviews Hold Great Place
Feedback is of great importance. Reviews on the website help other customers to choose your services. Negative reviews surely profit competitors. Good reviews grab the client’s attention and reputation of the clinic.
There is a lot of review platform that can be used like Yelp, Google, Facebook, Healthgrades and many others.
8. Social Media Campaign Attract New Leads
40% of people trust the information they find on social media before making a decision. Almost everyone has a page on the social media platforms. Dental social media is a great campaign to attract new leads.
9. Engagement Build Relationships
Being engaged with the clients on social media build a great relationship with the patients. This relationship is greater than some of your competitors. By advertising on social media channel focus on capturing the ideal prospect patients.
Make sure on social media you are not only there for a root canal or recommending the best toothpaste you are giving comfort, good health confidence, and trust.
10. Sharing Videos on YouTube
Dental marketing consultants often rely on the visual impact of their work. YouTube is the best place to showcase the visual impact to attract new clients.
Quality informative videos help to build trust with your targeted audience. It can set a benchmark of your brand against leaders and marketers by using this channel in a great way.
11. Optimize for Local Search
When it comes to health, people first prefer to choose the nearest clinic in their geographical area. The easiest way to improve the results is by adding the address of your business and nearby areas to the website.
Adding locations to the website URLs and page titles will surely improve the ranking of the website.
12. Earn Link Building
To maintain ranking on search engine quality links is the necessity. It can be done by creating quality content and reaching out to bloggers and industry leaders to ask if they share the content on the website. This will boost not only ranking in the search results but also increase foot rate.
Benefits of Google My Business in Dental Practice
Google My Business practice to keep the dentist’s information updated. Google keeps a regular check on the search result for the patients looking for information about the services they want like Root canal treatment, Dental Implants, Cosmetic dentistry and much more. If having accurate information on the website (NAP) name, address, phone number of business, patients will give the first call.
Local Citation for Dentists
Citation is a reference through the website to your business name, Address, Phone. Most dentists choose to be listed in as many as online directories as possible. Some online directories are – Everydentist, Superdentist, Dentist directory.
Google Algorithms take care that the information shared is accurate and possess resuts accordingly. That is why Name, Address, and Phone number information should be accurate and consistent on the web.
The most important part of managing the citation profile is kept consistent on the NAP profile. Discrepancies create duplicate listings which will cause serious issues.
The value of having a great link profile and great citation ranks well in the local maps area and in the organic ranking area.
For dentists, SEO is much about building credibility as it is generating high revenue. Use common search queries of the patients to grab the keywords so that the website matches the patient’s demand. Citation is the foundational part of Local Dental SEO and is a clear ranking factor.
Once the updated citations have been added a lot of additional benefits will be seeing. As traffic grows on the website you will become an authoritative source and first choice for those looking for a dentist in your area.
