On Page SEO
Services

Our On-Page SEO process commences with a thorough analysis of the clients’ website. It is the most important step before setting up a marketing campaign to understand what is already there and what needs to be done to make a website SEO friendly. Hence, our marketing experts conduct detailed website audit considering all on-page and off-page SEO factors. The shortcomings and recommendations are jot down in a proper format and then shared with the clients to seek permission to proceed further.

Mobile-friendliness is one of the most important on-page SEO ranking factors in present times that influences your SEO ranking. Google is pushing businesses to focus on creating a mobile-friendly UX for its audience considering the increasing popularity of mobile usage. Thus, it is prominent to ensure the responsiveness of website design. Responsive design ensures that the website adapts to whatever device the target audience is using to open it. Whether it’s a mobile phone, tablet, or computer, we take the responsibility to ensure that the target audience of our clients are satisfied with the experience of surfing it.

Website pages speed or generally known as Page speed is another important factor for user experience and improve website speed performance. Users hate to wait for slow-loading pages and the search engines favour their hatred. To meet their expectations, our SEO specialists monitor the website’s speed and implement the required procedures such as compress images and minimize JavaScript to make them load faster. There are other factors as well that can help the site run better such as browser caching, cleaning up HTML and CSS coding, and minimizing redirects. Google Page Speed Insights is an excellent tool that gives a glimpse into issues with the low speed of the page.

Google favors shorter URLs which are easier to crawl and understand by the user. So, based on the website audit if required we create simple URLs for our clients’ websites that are easy to read by both the search engine and the users. While setting up a URL for a webpage, we include the page keyword in the URL to optimize it to rank for a particular keyword. Furthermore, the URLs also need to be SEO friendly. A URL that has a lot of random numbers and symbols is not considered as SEO friendly. Not only Google struggles to read and crawl it, but the target audience also struggles to remember it, thus losing their trust.

Example of an SEO friendly URL:

https://ranksnack.com/on-page-seo-services

Clearly, indicating that this page consists of information about the ON Page SEO Services.

Example of a Bad URL:

http://ranksnack.com/030200-page.html

It is not at all clarifying which information does this pages contain and simply confusing the user as well as the Google bot

Optimizing the website for the right keywords is the soul of the SEO process. After knowing the client’s business, niche industry and competitors, and most importantly, the potential customers, we identify the optimum keywords for their site. The list is then shared with the clients and their suggestions are welcomed by our marketing team.

While researching organic keywords we focus on both short-tailed (HVAC Contractors) and long-tailed keyword (Best HVAC Contractors in Chicago) that can fetch target traffic to the website to generate maximum organic leads.

Voice search is leading the digital industry, so we also include query-based keywords such as “Who is the best HVAC Service Provider in Chicago”

Meta tags are another vital factor in on-page SEO. These tags provide search engines with the main information about a webpage that is all about. So, RankSnack SEO experts always focus on using keyword-rich customized metatags. The convincing metatags when appearing in the search engine play a primary role in influencing users and increase your click through rate (CTR). Title tags strongly influence the website’s on-page SEO. It is the first thing the target audience sees when they find a page in the SERPs. It helps them to determine if they should click and surf through the page or simply skip it.

Google focuses on the title tags too because it wants to make sure that the title fits with the content and intent of the page. So, we strictly follow the Google norms to make sure that the title tag fits within the character limit stated by Google so that it displays correctly in SERPs.

Moreover, the optimized metatags while appearing in the search engine acts as a ‘call to action’. So the better the optimization of title tags, the more will be the ‘click-through rate’ for the website. Also, we make sure to include the target keywords in the web pages’ titles.

It is a well-known fact that Google does not read the visual content, so to make the images and videos of the website readable for the crawler, alt tags optimization is performed by the RankSnack team. The alt tags are selected very precisely to describe the image content and intent along with considering the character limit set by Google that is 125 characters.

So, we start by filtering out all the images and videos, prepares a list of their URLs and create the respective alt tags and share with the client for review. Once approved the website is updated with them so that the next crawler indexes the website, it can appear in videos and images search results as well.

Most of the business and marketing agencies skip this on-page factor generally but the RankSnack team is very keen about every minute detail. So, we perform Hreflang optimization as well during the On-Page SEO phase.

The hreflang attribute tells Google which language the website is using on a specific page, so the search engine can index and serve that result to users specifically looking for the results in that language. It is the most useful on-site attribute especially for the businesses that aim to target the multilingual local audience. We take pride in offering such international On-Page SEO services to our clients.

The business owners work with an enlarged vision nowadays. The target audience for most of the businesses these days is at a global level. That’s why Google and all other major search engines including yahoo and bing introduced geotagging.

Geotagging is the process of adding precise global address data, such as latitude and longitude, to a website or images so that they can be displayed in the SERPs of the target global users. Well, our SEO experts are experienced in embedding location-specific data into the website and it’s all visual content.

Internal linking is also an important On-Page SEO factor that is crucial to keep the potential leads on the web page longer. When the pages are linked within the web content, it acts as a guide for the audience to move another page on site.

When the target audience spends more time on a web page, it sends a positive signal to Google that the page is valuable and is gaining the audience’s interest which eventually improves the bounce rate. Google takes the duration spent on a site into account while deciding its ranking. So, if the audience spends more time on a page, Google will likely rank it higher.

Duplicate content is a big NO to search engines. So, it is very essential for a brand/business website to have unique pages under unique URLs which would determine rankings. The combination of different URLs people use to access a website and if it opens with different URL addresses then it is a huge SEO vulnerability.

However,  by properly implementing canonical tags to pages on our clients’ site, we avoid this pitfall and take full advantage of Search Engine Optimization practices. Practically speaking, the canonical tag informs the search engines that which version of a URL we want to appear in search results.

Broken link act as a poison to kill any website. So, our marketing experts conduct link analysis for the internal as well as external links of the website to find out if there exists any broken link. Then their repair is conducted. The website’s internal links are repaired by either removing the page permanently that is not working or bringing it back to the working mode.

However, the external broken links that exist in third party websites are corrected manually wherever feasible or our links outreach brought into action to discuss with the webmasters about their repair.

Google webmasters also know as search console and Google analytics are two amazing free tools offered by Google. The former helps to track the website health and performance in the search engine whereas the latter helps in tracking every single detail about the traffic landing on the website.

However, these tools can only helpful if they are properly configured with the main website. So, our analytics and webmasters experts set up both the accounts and verify them with the website.

A sitemap acts as a roadmap for the google crawler. It gives all the necessary information about the content and URLs present in the website. Basically, they make navigation of the website easier. So we create and update a sitemap for your website and submit into the search console as well so that it can be indexed by Google.

We also create and implement robots.txt file which serves the purpose of telling a search engine that which part of the website not to include for indexing, while the sitemap tells the search engine crawlers where we want them to go.