Has your biggest fear comes out to be real?
Even though Google Penalty brings extreme harm to the online reputation of a business brand there are effective ways to recover from it in a relatively short time period, if the campaign is executed in the right direction. To do this, of course, you need to hire penalty removal experts who can put required efforts to get your business reputation again in an excellent position.
What You Need To Know About Google Penalty Recovery
There are some uncomfortable and ugly truths that you need to accept as the website owner before we cater to you with our penalty removal services.
✅ Do not consider rankings and traffic drop as a penalty or algorithmic filter at all. In that scenario, it is better to get an SEO Audit to find out the loopholes and work on them to improve the stats.
✅ There may be more than one penalty or an algorithmic filter affecting your website.
✅ “Recovery” from a link-based penalty like Penguin will not automatically bring your website rank back as high as it was before the penalties. The penalty was caused due to the artificial links which boosted your rankings in the past. Recovering from such penalties means those bad links would be disavowed and would be no longer to hold the site down, so the possibility of ranking well again will be there but the effect will be a bit slower.
10 Worst Types of SEO Approaches Lead to Google Penalties
✅ Keyword Stuffing
✅ Content Scraping
✅ Insufficient Information in the Sitemap
✅ Low-quality backlinks
✅ Spammy link commenting
✅ Private networking(PBNs)
✅ Content Cloaking
✅ Poor External Linking
✅ Non-Mobile-friendliness
✅ Incorrect robots.txt file
No matter how you end up with a penalty, we always put the best efforts to avoid the above tactics and follow the most ethical link building practices to bring back your website ranking at good positions in the search engine.
Types Of Google Penalties
☑️ Manual Penalties
A manual penalty occurs when a Google employee from the webspam team or search quality department manually take action against a website. The manual action is taken when any of the following scenario is encountered:
☑️ Unnatural links from the website
☑️ Unnatural backlinks
☑️ User-generated Spammy content
☑️ Pure Spammy content
☑️ When a website is hacked and faces security issues
☑️ Sneaky mobile redirects
☑️ Cloaked Images
☑️ Webpages Cloaking
☑️ Low-quality pages with a very low value to the users
☑️ Spammy structured markups
Over 95% of all Google penalties are related to the business website’s backlink profile. So, if a website has too many low-quality backlinks, it is obvious that it will end up losing search engine rankings.
➡️ Algorithmic Penalties
Google’s mathematical equations popularly known as Algorithms have great impact on search results and deciding the website’s place in the search results. There are two types of penalties that are triggered by algorithms themselves rather than a human working at Google. They are as follows:
✅ Google Panda Penalty
Google Panda was launched in 2011 and with time has become a prominent part of the core algorithm. It mainly targets:
Thin content web pages that are pages with very low to no value
Duplicate content – website updated with plagiarised content
High Ad/content ratio -that is when web pages have lots of ads but very little content
✅ Google Penguin Penalty
Google Penguin was launched in 2012 and has devasted numerous websites since then. It has also become a major part of the core algorithm targeting.
Myth About Google Core Algorithm Update
“First of all, a core update is not a penalty. It’s not a matter of the Google algorithm saying this is a bad website.”
It focused mainly on the following four factors:
☑️ Low-Quality Or ‘Thin’ Content
☑️ Bloated Site Design
☑️ Over optimized Pages
☑️ Poor-Quality Backlinks
Using sophisticated SEO free and paid tools, we diagnose all the above mentioned four factors to analyze where the website is lacking and deploy a strategy for that particular aspect so that the website can meet the guidelines of Google’s core algorithm and perform well in the search engine.
RankSnack’s Google Penalty Removal/Recovery Process
Type and Severity of Your Penalty
The foremost thing that our experts do is to spend time diagnosing the penalty through manual analysis and its severity. A thorough technical SEO audit is conducted to reveal the factors on which we need to work to recover the site from the type of penalty
Form A Plan of Action
Once we have identified the type of penalty along with its depth, we draft a customized plan of action comprising all the factors necessary to remove the penalty. This acts as a “blueprint” for recovery that guides the specialists to work in the right direction throughout the penalty recovery process.
Plan Implementation
Next, our penalty recovery experts work according to the blueprint plan of action to execute and implement all of the necessary steps mentioned in it. These steps are executed on a priority basis in order to solve the most important problems at the earliest.
Disavow Bad Links
Once everything is done to get bad links removed, we proceed to Google’s Disavow Tool. By submitting certain spammy URLs through this tool, we tell Google to not consider those URLs for the website so that the penalty effect could be decreased.
Sending Reconsideration Request
Once the whole plan of action is implemented, the website is reanalyzed to make sure everything is in synchronization with Google guidelines and algorithms.
Post-Recovery Support
We also offer a post-recovery analysis to ensure that your business websites don’t become a victim of forthcoming subsequent algorithm updates. When clients come to us with a wiped out organic ranking and traffic .
Our Clients had Great Journey With Us
We listen – We advise – We implement
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