Local 3 Pack SEO Services for Google Maps Ranking
Google Maps marketing has quickly evolved as an integral part of local SEO over the past few years. Being on the top of the Google Maps listings is valuable for any business in the present era to fetch the maximum local customers to their site or physical address. Local Google maps SEO drives highly-qualified prospects to all types of businesses. Hence, Google maps optimization is one of the most powerful investments in local SEO.
Google SERPs often display local maps listings based on users’ locations for their keyword searches. For example, if a user searches for lawyers “best lawyers in Las Vegas,” or “lawyers in LasVegas”, then Google will display geographically-relevant results with the location-based map to the nearest Chinese restaurants or spa salons. Whether or not the user is based in Las Vegas, these results will be displayed on his/her screen, because they used a geo-modifier in the search query.
What is Google Local 3-Pack SEO?
Google’s Local Pack, Local Map Pack, or Local 3-pack are different names serving the sole purpose. It is a featured service by Google representing the top 3 Google maps results. That means the three companies/businesses the users see first when they do a local search using geo-modifier for a service, product, etc. Mostly, they appear under the ads section but above the organically ranked pages but sometimes appear below.
The positioning of GMB listings in organic SERPs clearly states that how well-rated/ reviewed those ventures are and how strongly Google believes in them. Those featured maps results are very easily spotted by the consumer because they are meant to catch their eyes and convince them to take action. It is then up to the users whether they call the business or simply check the website mentioned in the listing. But most of them likely to get directions on how to get at the address from where they stand.
Google is continuously upgrading its UX over the past few years and is still upgrading its Maps platform. They now allow businesses to truly customize the way they want to present their business to the potential audience. So, the business owners who are not paying attention will get inevitably behind.
GMB SEO Checklist Influencing Ranking in Google Maps
Google local maps SEO includes a number of unique variables and has a checklist as compared to traditional organic SEO. Some of the primary ranking factors that influence Google local maps SEO are as follows. Considering the above checklist, a well-executed Google Maps SEO strategy is one of the most tactics businesses, especially local businesses must inculcate by hiring an expert Local SEO company.
Why Google Maps Pack 3 Optimization Is So Important?
With the dramatic increase in mobile internet usage to find the results for search queries, the relevancy for Google Maps marketing has become obvious in this digital age.
✅ With 80% of internet usage, today’s digital environment revolves around Smartphones.
✅ Over half of Google searches are done so with the intent of looking for a local business, service, product, or information.
✅ Google maps marketing is bringing incredible exposure to businesses due to the featured availability of Google on mobile devices for users seeking local solutions.
✅ With the advent of voice searches by Google, Google search continues to focus on local searchers seeking products and services in their area using Google assistant mainly.
✅ Google Maps also displays general brand and business information such as hours of operation, physical location, customer reviews.
✅ Whether or not the business’s Google My Business page exists and is verified
✅ Whether or not the business has accurate NAP updated in maps
✅ The number and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook Page, Yellowpages, LinkedIn, etc.)
✅ How optimized the business’s Google My Business page
✅ The number and positivity of rating and reviews on the Google My Business Listing
✅ The geo-proximity in which the business is located to the centermost point of the city
✅ The domain authority of the website
✅ If the GMB listing mentioned on the site and whether it is properly linked to the Google My Business page
How RankSnack Handle Google Maps SEO Services
To properly execute a local maps SEO strategy, our experts make sure that the business name must be listed on each major search engine that is Google My Business, Bing Local, or Yahoo! business listings.We also check if a company might already have a Google My Business page established before deploying our marketing campaign.listing,
While setting up and verifying GMB, some of the initial steps include:
✅ Completely fill out all information including hours of operation, address and contact information, etc.
✅ Mentioning accurate categories on the Google My Business page so that the business listing can be properly categorized.
✅ Updating listing with optimized videos and images of the business.
✅ Auditing and optimizing local businesses’ citations with Whitespark, Yext, BrightLocal
Mistakes We Avoid While Optimizing Google Maps Listing
✅ Remove false listings. Both Google and users can report listings as false. So, we either fix them or remove them before commencing the optimization process of GMB listing.
✅ Our marketing experts make correct usage of keywords while creating a title and a description to submit in GMB. We strictly avoid keyword stuffing.
✅ We do not use more than 3 categories that are acceptable under Google norms.
✅ Our GMB experts list the client’s businesses under the correct category.
✅ We do not encourage listing businesses for multiple locations with the same address and different titles unless the business really has service centers at separate locations.
✅ Avoid doing anything that would violate GMB terms.
✅ We make sure that the linked website is encrypted and secure and there are no virus threats, malware or hacks on the linked-to website.
✅ Avoid putting a map marker in a location that is not at all associated with clients’ business
Why Do You Need to Hire Google Maps Optimization Expert?
Some businesses depend solely on maps to draw in users/customers for their entire business. And why not because upgraded GMB listing now allows a business to make a website, business address more accessible to customers. And which business owner doesn’t want a constant flow of old and fresh and unique customers? An experienced GMB SEO agency can help you to optimize your Google my business listing to achieve the desired goal. Of course, you cannot manage all this marketing work on your own, not because you are not smart enough and are not familiar with the methodology or don’t have what it takes. But because, you are a business owner, and you have so many other professional responsibilities to take care of, that’s why you need to hire a Google My Business optimization expert soon.
Google My Business SEO is one of the most effective ways to draw in new traffic, phone calls, and people bringing physically to your business office. A drastic increase in traffic is observed in a matter of hours if Google maps listing is accurately set up for the business. Google My Business SEO is undoubtedly one of the most amazing ways to generate revenue almost instantly.
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