SEO is a process in which the technical experts increase the quality and quantity of traffic on the website. In simple words, Local SEO Tools helps to gain more awareness through all the latest yet effective techniques to rank the website higher on the search engine.
Nowadays even non-techie entrepreneur knows how important Local SEO is because it’s a tech-savvy world. Location plays a major role in Local SEO. Experts are geographically connected to your targeted areas. So you must keep geography in your mind while optimizing for local SEO.
There are many SEO optimization tools that can help your product/services to reach higher. The use of the right SEO tool has the ability to rank higher in searches. Not only this, they will help you to optimize your content so that you can gain credibility and authority on the web. It also helps you to study your competitors closely in order to make sure that you are always one step ahead of them. If you want to achieve better results with minimum investment, here are the best Local SEO Tools:–
1. SemRush
How can you cope up if your competitors are really beating you badly in search results? SemRush is quite a wonderful tool that helps to track all about your competitors and helps in the domain’s organic position also known as landing URL, CPC ads and much more.
It is great for keyword research as well. It allows you to do organic research and also helpful in building powerful backlinks and in content marketing as well.
Price:$99
2. Google Keyword Planner
It is just like a free Google ads tool where you can use the Keyword planner to see how keywords perform. Google Algorithms dictates search engine behavior that what keywords people are searching for. All you need to make a Google Ads account. After making an account you have to be very strategic when entering words, phrases or URLs of your business.
Suppose you want to know about some law firms, you can write a single word like law service. In a phrase, you need to put at least two keywords like Best lawyer service in Toronto. In URL, you can club all three pieces of information into one and see the result of the keyword you entered.
3. Moz Local
Moz local is the most popular local SEO tool that helps to boost the local visibility of your product/services. It also ensures that your business listing is correct, consistent and visible across the web. With Moz Local you will get so many key features to easily manage and update your business listing like:-
The local listing dashboard enables you to track and optimize your online listing and also gain the key knowledge about performance. Review monitoring is helpful in monitoring the latest review sites. Google my business, (GMB optimization) helps to know all the details of your business. The more information will be given the best-desired results will come.
In terms of pricing, it is between $99/year to $249/year depending on the services you need.
4. SpyFu
SpyFU is a tool that tells you about all the activities your competitors are doing behind the scenes. It shows you all the websites that are searching for the same keyword. By adding URL and keywords the tool will give you a list of all the closest competitors. You can save the competitor’s site and can compare them whenever you want. It is a full-fledged online analysis tool for Search engine ranking, PPC campaigns, backlink.
PPC (pay per click) is a section in which you will get to know how much money your competitors have spent. How many clicks they received on their ads and all. The best part is that you can also check what is ineffective. Backlinks look up all of the URL’s and provide you a list. All you need to do is just check if they are already backlinked with your site or not. It is as simple as contacting the owner directly if he is willing to link on your site or not.
Price: $99
5. Bright Local
It is an integrated SEO tool and local citation platform loaded with all the latest features and techniques to increase the visibility of your product/ services on the web.
Apart from the best effective tool, it is a cost-effective aggregator and top-notch citation building which is having the ability to transform your business into the top thriving local hub.
Bright local gathers all the basic information including on-page SEO, social media into one integrated platform. It also adds brand elements to your website like brand colors, logos which will surely give an immense feeling.
If you want to opt for this free trial is also available and other plans are of nominal charges. For a single business, it costs you only $29/month with 14 days free trial.
6. WhiteSpark
It is a citation finder tool that is popularly used by marketing agencies and businesses worldwide. Citation means all the information which shows your company’s digital presence like the name of the Company, Address, Zip code, Postal code, Website Address, etc which ultimately give web presence to improve your local search results.
Citation is helpful in maintaining your presence on the web so that if something is missing you easily grab it and manage it accordingly to improve search ranking. It is helpful in monitoring local and organic search.
Because of the ability to review the business and knows all the pros and cons of the competitors prior it easily helps to maintain the online reputation of your business.
Price: – $100 /location
7. YEXT
Yext is a powerful tool that manages all the business update and syncs its location data everywhere. This tool is specifically designed to manage location-related information that helps to maintain an online reputation on Google my Business (GMB), Yelp, Bing and other search engines.
It also ensures that the data is relevant and accurate. It is a wonderful tool to resolve duplicate issues that may happen when business is not popping up not because of a lack of presence in the search results but due to double listing in one directory.
Maximum people now use search apps like Alexa, Siri and Google Assistant to avail services and goods. If your brand is not on this platform you are missing some of the most important deals. Yext can fill this gap with voice search optimization which is the easiest way to know your business location, open hours, products, services, and all other details.
Price -$199/year to $999 a year.
8. Review Tracker
Review tracker is one of the best yet effective tools to track what reviews customers give to your business. It is the best tool to get immediate fresh data from the web.
With so many online reviews and feedback, it is difficult to track negative reviews that can easily damage your brand reputation. Review tracker will track all in one glance and put negative comments on the top so that you respond to them and maintain your business reputation management.
To sum up, it’s not easy to adopt new techniques in aspiration to achieve better results but it can be easily tackled if followed by the above-mentioned tools to achieve high ranking.
